Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdCentric is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Autos & Vehicles and 51 other categories.

2 AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 25 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Spain and 20 other countries.

2 AdCentric is leading in Canada, India, Indonesia, Russia and 11 other countries.