Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdCentric is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Shopping and 48 other categories.

2 AdCentric is leading in Computer & Electronics, Software, Accommodation & Hotels, Industrial Goods & Services and 5 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, United Kingdom and 25 other countries.

2 AdCentric is leading in Russia, Canada, Indonesia, India and 7 other countries.