In terms of market share, AdCentric is clearly lagging behind, losing to Halogen Network in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 42 other categories.
Halogen Network is leading in Travel, Shopping, Clothing, Cooking & Recipes and 2 other categories.
AdCentric is leading in most countries, including United States, Canada, France, Indonesia and 20 other countries.
Halogen Network is leading in Switzerland.