In terms of market share, AdCentric is clearly lagging behind, losing to Halogen Network in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 38 other categories.
Halogen Network is leading in Shopping, Clothing, Cooking & Recipes and Food & Drink.
AdCentric is leading in most countries, including United States, France, India, Canada and 19 other countries.
Halogen Network hasn't got a lead over AdCentric in any country.