In terms of market share, AdCentric is clearly lagging behind, losing to Halogen Network in all segments.
AdCentric has better usage coverage in more websites categories. Including Computer & Electronics, People & Society, Software, Business & Industry and 10 other categories.
Halogen Network is leading in Arts & Entertainment, Clothing, Shopping, Tourism and one other category.
AdCentric is leading in most countries, including United States, Canada, Germany, Russia and 17 other countries.
Halogen Network is leading in Poland.