In terms of market share, AdCentric is clearly lagging behind, losing to Hype Exchange in all segments.
AdCentric has better usage coverage in more websites categories. Including Computer & Electronics, People & Society, Software, Business & Industry and 10 other categories.
Hype Exchange is leading in Arts & Entertainment and Movies.
AdCentric is leading in most countries, including United States, Canada, Germany, Russia and 16 other countries.
Hype Exchange is leading in Belgium.