In terms of market share, AdCentric is clearly lagging behind, losing to interclick in all segments.
interclick has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Career & Education, Movies and 24 other categories.
AdCentric is leading in People & Society, Computer & Electronics, Software, Accommodation & Hotels and 5 other categories.
AdCentric is leading in most countries, including Canada, India, France, Japan and 9 other countries.
interclick is leading in United States, Colombia, Hong Kong, Israel and 4 other countries.