In terms of market share, AdCentric is clearly lagging behind, losing to interclick in all segments.
interclick has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Shopping, Universities & Colleges and 39 other categories.
AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 33 other categories.
AdCentric is leading in most countries, including India, Canada, France, United Kingdom and 41 other countries.
interclick is leading in United States, China, Chile, Colombia and 3 other countries.