In terms of market share, AdCentric is clearly lagging behind, losing to Interpolls in all segments.
AdCentric has better usage coverage in more websites categories. Including Computer & Electronics, Software, Internet & Telecom, News & Media and 33 other categories.
Interpolls is leading in People & Society, Arts & Entertainment, Adult, Movies and 15 other categories.
AdCentric is leading in most countries, including Canada, Brazil, Indonesia, Japan and 16 other countries.
Interpolls is leading in United States, Spain, Finland, Switzerland and 8 other countries.