In terms of market share, AdCentric is clearly lagging behind, losing to Interpolls in all segments.
AdCentric has better usage coverage in more websites categories. Including Computer & Electronics, Software, Internet & Telecom, News & Media and 32 other categories.
Interpolls is leading in People & Society, Arts & Entertainment, Adult, Movies and 15 other categories.
AdCentric is leading in most countries, including India, Canada, Great Britain, Israel and 33 other countries.
Interpolls is leading in United States, Argentina, Finland, Ireland and 4 other countries.