In terms of market share, AdCentric is clearly lagging behind, losing to Interpolls in all segments.
Interpolls has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, News & Media, Music & Audio and 6 other categories.
AdCentric is leading in Computer & Electronics, Software, Internet & Telecom, Business & Industry and 4 other categories.
AdCentric is leading in most countries, including India, Canada, Indonesia, Viet Nam and 10 other countries.
Interpolls is leading in United States, Brazil, France, United Kingdom and 6 other countries.