In terms of market share, AdCentric is clearly lagging behind, losing to Interpolls in all segments.
AdCentric has better usage coverage in more websites categories. Including Computer & Electronics, Software, Business & Industry, Industrial Goods & Services and 6 other categories.
Interpolls is leading in Arts & Entertainment, Internet & Telecom, Online Marketing, Travel and 5 other categories.
AdCentric is leading in most countries, including India, Russia, South Korea, Canada and 8 other countries.
Interpolls is leading in United States, Belarus, Sri Lanka, Hong Kong and 2 other countries.