In terms of market share, AdCentric is clearly lagging behind, losing to Interpolls in all segments.
AdCentric has better usage coverage in more websites categories. Including Computer & Electronics, Software, Internet & Telecom, News & Media and 34 other categories.
Interpolls is leading in People & Society, Arts & Entertainment, Adult, Movies and 15 other categories.
AdCentric is leading in most countries, including India, Brazil, Canada, Indonesia and 14 other countries.
Interpolls is leading in United States, United Kingdom, Ukraine, Thailand and 7 other countries.