Market Share by Top Websites

1 Kitara Media is leading in Top 100K Sites.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Arts & Entertainment, Business & Industry and 30 other categories.

2 AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 26 other categories.


1 Kitara Media is leading in most countries, including United States, Canada, Argentina, Pakistan and 12 other countries.

2 AdCentric is leading in Indonesia, Russia, France, United Kingdom and 10 other countries.