Market Share by Top Websites

2 In terms of market share, AdCentric is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 28 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Arts & Entertainment, Business & Industry and 27 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Brazil, Spain, Iran and 20 other countries.

2 AdCentric is leading in India, Canada, Russia, Indonesia and 16 other countries.