Market Share by Top Websites

2 In terms of market share, AdCentric is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Arts & Entertainment, Business & Industry and 32 other categories.

2 AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 29 other categories.

Geography

1 AdCentric is leading in most countries, including India, Brazil, Indonesia, France and 14 other countries.

2 Kitara Media is leading in United States, Singapore, Sri Lanka, Egypt and 13 other countries.