AdCentric is leading in Top 100K Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Arts & Entertainment, Business & Industry and 32 other categories.
AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 27 other categories.
AdCentric is leading in most countries, including India, Canada, France, Israel and 31 other countries.
Kitara Media is leading in United States, Spain, Argentina, Russia and 20 other countries.