In terms of market share, AdCentric is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Arts & Entertainment, Business & Industry and 32 other categories.
AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 29 other categories.
AdCentric is leading in most countries, including India, Indonesia, Russia, United Kingdom and 19 other countries.
Kitara Media is leading in United States, Canada, Egypt, Turkey and 14 other countries.