In terms of market share, AdCentric is clearly lagging behind, losing to Kitara Media in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 28 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Arts & Entertainment, Business & Industry and 27 other categories.
Kitara Media is leading in most countries, including United States, Brazil, Spain, Iran and 20 other countries.
AdCentric is leading in India, Canada, Russia, Indonesia and 16 other countries.