In terms of market share, AdCentric is clearly lagging behind, losing to LiftDNA in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 41 other categories.
LiftDNA is leading in Online Marketing, Social Network, Relationships & Dating, Football and 4 other categories.
AdCentric is leading in most countries, including Canada, Indonesia, Russia, India and 15 other countries.
LiftDNA is leading in Poland, Taiwan, Spain, Bulgaria and 8 other countries.