In terms of market share, AdCentric is clearly lagging behind, losing to LiftDNA in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 39 other categories.
LiftDNA is leading in Food & Drink, Restaurants & Delivery, Social Network, Relationships & Dating and 2 other categories.
AdCentric is leading in most countries, including United States, France, India, Canada and 12 other countries.
LiftDNA is leading in China, Denmark, Colombia, Mexico and 4 other countries.