In terms of market share, AdCentric is clearly lagging behind, losing to LiftDNA in all segments.
AdCentric has better usage coverage in more websites categories. Including Computer & Electronics, Software, People & Society, Accommodation & Hotels and 11 other categories.
LiftDNA is leading in Arts & Entertainment, Marketing & Advertising, Humor, Relationships & Dating and one other category.
AdCentric is leading in most countries, including United States, Canada, Indonesia, Russia and 10 other countries.
LiftDNA is leading in Tuvalu, United Kingdom, South Africa, Portugal and 2 other countries.