In terms of market share, AdCentric is clearly lagging behind, losing to LiftDNA in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 43 other categories.
LiftDNA is leading in Online Marketing, Football, Humor, Financial Management and 4 other categories.
AdCentric is leading in most countries, including United States, India, France, Canada and 18 other countries.
LiftDNA is leading in Poland, South Africa, Thailand, United Kingdom and 9 other countries.