Market Share by Top Websites

1 LiftDNA is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdCentric is clearly lagging behind, losing to LiftDNA in all segments.

Websites Categories

1 AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 40 other categories.

2 LiftDNA is leading in Football, Relationships & Dating, Magazines & E-Zines, Social Network and one other category.


1 AdCentric is leading in most countries, including United States, India, Indonesia, Canada and 16 other countries.

2 LiftDNA is leading in Netherlands, Japan, China, Sweden and 8 other countries.