In terms of market share, AdCentric is clearly lagging behind, losing to LiftDNA in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 43 other categories.
LiftDNA is leading in Online Marketing, Humor, Financial Management, Food & Drink and 4 other categories.
AdCentric is leading in most countries, including United States, Turkey, Germany, Canada and 18 other countries.
LiftDNA is leading in Bulgaria, Netherlands, Chile, Denmark and 8 other countries.