AdCentric is leading in Top 100K Sites.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Business & Industry and 9 other categories.
LiftDNA is leading in Relationships & Dating and Financial Management.
AdCentric is leading in most countries, including India, Germany, Canada, Australia and 8 other countries.
LiftDNA is leading in United States, South Africa, France, Tuvalu and 4 other countries.