In terms of market share, AdCentric is clearly lagging behind, losing to Lucid Media in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 45 other categories.
Lucid Media is leading in Energy, Products & Shopping and Real Estate.
AdCentric is leading in most countries, including United States, Turkey, Germany, Canada and 22 other countries.
Lucid Media hasn't got a lead over AdCentric in any country.