In terms of market share, AdCentric is clearly lagging behind, losing to Lucid Media in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 45 other categories.
Lucid Media is leading in Real Estate, Energy and Products & Shopping.
AdCentric is leading in most countries, including Canada, United States, Indonesia, Russia and 20 other countries.
Lucid Media is leading in Poland.