In terms of market share, AdCentric is clearly lagging behind, losing to Madison Logic in all segments.
Madison Logic has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Marketing & Advertising, Health and 18 other categories.
AdCentric is leading in People & Society, Software, Internet & Telecom, Accommodation & Hotels and 7 other categories.
Madison Logic is leading in most countries, including United States, United Kingdom, Brazil, Poland and 13 other countries.
AdCentric is leading in Canada, Russia, Indonesia, Chile and 8 other countries.