In terms of market share, AdCentric is clearly lagging behind, losing to Mass2 in all segments.
Mass2 has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Shopping and 19 other categories.
AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 6 other categories.
AdCentric is leading in most countries, including India, Germany, Canada, Australia and 11 other countries.
Mass2 is leading in United States and Russia.