In terms of market share, AdCentric is clearly lagging behind, losing to Matchbin in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 42 other categories.
Matchbin is leading in Shopping, Furniture, Coupons, Pets and one other category.
AdCentric is leading in most countries, including United States, Canada, France, Indonesia and 20 other countries.
Matchbin is leading in Germany, South Africa and Norway.