In terms of market share, AdCentric is clearly lagging behind, losing to Matchbin in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 38 other categories.
Matchbin is leading in Shopping, Beauty & Fitness, Furniture, Coupons and 2 other categories.
AdCentric is leading in most countries, including United States, France, India, Canada and 19 other countries.
Matchbin is leading in Denmark.