In terms of market share, AdCentric is clearly lagging behind, losing to Matchbin in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 41 other categories.
Matchbin is leading in Shopping, Furniture, Pets & Animals, Pets and one other category.
AdCentric is leading in most countries, including United States, Canada, Indonesia, Russia and 20 other countries.
Matchbin is leading in Israel and Uruguay.