In terms of market share, AdCentric is clearly lagging behind, losing to Merchenta in all segments.
AdCentric has better usage coverage in more websites categories. Including Computer & Electronics, Software, People & Society, Accommodation & Hotels and 12 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Health and 4 other categories.
AdCentric is leading in most countries, including United States, Canada, Indonesia, Russia and 9 other countries.
Merchenta is leading in United Kingdom, Malaysia and Australia.