2
In terms of market share, AdCentric is clearly lagging behind, losing to Merchenta in all segments.
1
AdCentric has better usage coverage in more websites categories. Including Computers Electronics & Technology and Sports.
2
Merchenta is leading in Lifestyle and E-commerce & Shopping.
1
AdCentric is leading in most countries, including France, Japan, Singapore, Vietnam and one other country.
2
Merchenta is leading in Australia, China, Ecuador and United States.