Market Share by Top Websites

1 Merchenta is leading in Top 1M Sites.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Merchenta in all segments.

Websites Categories

1 AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 39 other categories.

2 Merchenta is leading in Shopping, Home & Garden, Health, Clothing and 7 other categories.


1 AdCentric is leading in most countries, including United States, Indonesia, India, Russia and 16 other countries.

2 Merchenta is leading in United Kingdom, Colombia, Malaysia, Ireland and 3 other countries.