In terms of market share, AdCentric is clearly lagging behind, losing to Mobile Theory in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 37 other categories.
Mobile Theory is leading in Construction & Maintenance.
AdCentric is leading in most countries, including United States, Canada, India, Indonesia and 20 other countries.
Mobile Theory is leading in Philippines.