In terms of market share, AdCentric is clearly lagging behind, losing to Mobile Theory in all segments.
AdCentric has better usage coverage in more websites categories. Including Computer & Electronics, Software, People & Society, Accommodation & Hotels and 12 other categories.
Mobile Theory is leading in Business & Industry, Health and Construction & Maintenance.
AdCentric is leading in most countries, including United States, Canada, Indonesia, Russia and 11 other countries.
Mobile Theory hasn't got a lead over AdCentric in any country.