In terms of market share, AdCentric is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Newspapers, Law & Government and 11 other categories.
AdCentric is leading in Computer & Electronics, People & Society, Software, Internet & Telecom and 9 other categories.
AdCentric is leading in most countries, including United States, Canada, Germany, Russia and 17 other countries.
Open AdExchange is leading in Denmark, Norway and Sweden.