In terms of market share, AdCentric is clearly lagging behind, losing to Open AdExchange in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Internet & Telecom, Software and 37 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 20 other categories.
AdCentric is leading in most countries, including United States, Brazil, Canada, France and 19 other countries.
Open AdExchange is leading in Denmark, Sweden, Lithuania and Guatemala.