AdCentric is leading in Top 100K Sites.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 38 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 18 other categories.
AdCentric is leading in most countries, including India, Canada, France, Israel and 44 other countries.
Open AdExchange is leading in Denmark, Norway, Guatemala, South Africa and one other country.