In terms of market share, AdCentric is clearly lagging behind, losing to Open AdExchange in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 34 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Real Estate and 13 other categories.
AdCentric is leading in most countries, including United States, Canada, India, Turkey and 19 other countries.
Open AdExchange is leading in Denmark and Sweden.