Market Share by Top Websites

2 In terms of market share, AdCentric is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Internet & Telecom, Software and 37 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 20 other categories.

Geography

1 AdCentric is leading in most countries, including United States, Brazil, Canada, France and 19 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Lithuania and Guatemala.