Market Share by Top Websites

1 Open AdExchange is leading in Top 100K Sites.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 34 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Career & Education and 15 other categories.


1 AdCentric is leading in most countries, including United States, Indonesia, India, Russia and 20 other countries.

2 Open AdExchange is leading in Denmark, Netherlands, Sweden, Norway and one other country.