AdCentric is leading in Top 100K Sites.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 37 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 18 other categories.
AdCentric is leading in most countries, including United States, India, France, Canada and 22 other countries.
Open AdExchange is leading in Denmark and Sweden.