2
In terms of market share, AdCentric is clearly lagging behind, losing to Open AdExchange in all segments.
1
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Finance, Home & Garden and Jobs & Career.
2
AdCentric is leading in Computers Electronics & Technology and Sports.
1
AdCentric is leading in most countries, including France, Japan, Singapore, Vietnam and one other country.
2
Open AdExchange is leading in Denmark, Pakistan and Sweden.