AdCentric is leading in Top 100K Sites.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 33 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Real Estate and 16 other categories.
AdCentric is leading in most countries, including United States, India, Canada, Russia and 26 other countries.
Open AdExchange is leading in Denmark, Norway and Sweden.