Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Business & Industry, Online and 13 other categories.

2 AdCentric is leading in People & Society, Computer & Electronics, Software, Accommodation & Hotels and 4 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Israel, United Kingdom, Colombia and 12 other countries.

2 AdCentric is leading in Canada, India, France, Japan and 10 other countries.