Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 37 other categories.

2 Optimatic is leading in Games, Video Games, Marketing & Advertising, Online and 7 other categories.


1 AdCentric is leading in most countries, including India, Indonesia, Canada, Russia and 15 other countries.

2 Optimatic is leading in United States, United Kingdom, Israel, Colombia and 5 other countries.