Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdCentric is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 93 other categories.

2 AdCentric is leading in Computer & Electronics, Software, Internet & Telecom, Technology News and 11 other categories.


1 PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 34 other countries.

2 AdCentric is leading in Indonesia, France, Japan, Italy and 7 other countries.