In terms of market share, AdCentric is clearly lagging behind, losing to Predicta in all segments.
AdCentric has better usage coverage in more websites categories. Including Computer & Electronics, Software, Internet & Telecom, Technology News and 25 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 18 other categories.
AdCentric is leading in most countries, including United States, Canada, India, Turkey and 19 other countries.
Predicta is leading in Brazil, Singapore and Portugal.