In terms of market share, AdCentric is clearly lagging behind, losing to Predicta in all segments.
AdCentric has better usage coverage in more websites categories. Including Computer & Electronics, Software, Business & Industry, Internet & Telecom and 9 other categories.
Predicta is leading in People & Society, Arts & Entertainment, Religion & Spirituality, Health and 4 other categories.
AdCentric is leading in most countries, including United States, Canada, Germany, Russia and 17 other countries.
Predicta is leading in Brazil and Sao Tome and Principe.