Market Share by Top Websites

1 Scupio is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Scupio in all segments.

Websites Categories

1 Scupio has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 33 other categories.

2 AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 31 other categories.

Geography

1 AdCentric is leading in most countries, including India, Canada, United Kingdom, Israel and 40 other countries.

2 Scupio is leading in Taiwan, Hong Kong, China and Viet Nam.