In terms of market share, AdCentric is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, Humor, Business & Industry, Shopping and 43 other categories.
AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 25 other categories.
AdCentric is leading in most countries, including France, Canada, India, Indonesia and 15 other countries.
Six Apart Advertising is leading in United States, United Kingdom, Denmark, Mexico and 2 other countries.