In terms of market share, AdCentric is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Sports, News & Media and 32 other categories.
AdCentric is leading in Computer & Electronics, Software, Business & Industry, Accommodation & Hotels and 6 other categories.
AdCentric is leading in most countries, including Canada, India, France, Japan and 7 other countries.
Six Apart Advertising is leading in United States, United Kingdom, Germany, Indonesia and 5 other countries.