In terms of market share, AdCentric is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, Humor, Shopping, Business & Industry and 46 other categories.
AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 24 other categories.
AdCentric is leading in most countries, including Canada, Brazil, Indonesia, Japan and 17 other countries.
Six Apart Advertising is leading in United States, United Kingdom, France, Sweden and 9 other countries.