In terms of market share, AdCentric is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, Humor, Shopping, Business & Industry and 40 other categories.
AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 26 other categories.
AdCentric is leading in most countries, including India, Canada, Russia, Indonesia and 24 other countries.
Six Apart Advertising is leading in United States, United Kingdom, Ukraine, United Arab Emirates and 5 other countries.