In terms of market share, AdCentric is clearly lagging behind, losing to Social Dot Com in all segments.
AdCentric has better usage coverage in more websites categories. Including Computer & Electronics, People & Society, Software, Internet & Telecom and 12 other categories.
Social Dot Com is leading in Business & Industry, Books & Literature, Food & Drink, Sports and one other category.
AdCentric is leading in most countries, including United States, India, Canada, China and 12 other countries.
Social Dot Com is leading in Sweden, Australia and Spain.