In terms of market share, AdCentric is clearly lagging behind, losing to Social Dot Com in all segments.
AdCentric has better usage coverage in more websites categories. Including Computer & Electronics, Software, People & Society, Internet & Telecom and 10 other categories.
Social Dot Com is leading in Books & Literature and Food & Drink.
AdCentric is leading in most countries, including United States, India, Russia, Canada and 9 other countries.
Social Dot Com is leading in Sweden, Portugal, Spain and Brazil.