In terms of market share, AdCentric is clearly lagging behind, losing to Social Dot Com in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 33 other categories.
Social Dot Com is leading in Business & Industry, Health, Food & Drink, Cooking & Recipes and 10 other categories.
AdCentric is leading in most countries, including United States, Canada, India, Turkey and 19 other countries.
Social Dot Com is leading in Sweden, Spain and Belgium.