In terms of market share, AdCentric is clearly lagging behind, losing to StackAdapt in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 39 other categories.
StackAdapt is leading in Health, Shopping, Clothing, Food & Drink and 8 other categories.
AdCentric is leading in most countries, including Canada, United States, Indonesia, Russia and 19 other countries.
StackAdapt is leading in France, Isle of Man, Egypt, United Arab Emirates and 2 other countries.