In terms of market share, AdCentric is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, Business & Industry and 30 other categories.
AdCentric is leading in Computer & Electronics, Software, Internet & Telecom, News & Media and 26 other categories.
AdCentric is leading in most countries, including United States, France, India, Canada and 17 other countries.
Total Media is leading in Israel, United Kingdom, Finland, Morocco and 3 other countries.