In terms of market share, AdCentric is clearly lagging behind, losing to Total Media in all segments.
AdCentric has better usage coverage in more websites categories. Including Computer & Electronics, Software, Internet & Telecom, News & Media and 33 other categories.
Total Media is leading in People & Society, Religion & Spirituality, Business & Industry, Career & Education and 30 other categories.
AdCentric is leading in most countries, including United States, Canada, France, Indonesia and 19 other countries.
Total Media is leading in Israel, Nigeria, Viet Nam, Greece and 3 other countries.