In terms of market share, AdCentric is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Religion & Spirituality, Health and 17 other categories.
AdCentric is leading in Computer & Electronics, Software, Accommodation & Hotels, Travel and 4 other categories.
AdCentric is leading in most countries, including United States, Canada, Germany, Russia and 13 other countries.
Total Media is leading in Israel, Brazil, Sweden, Norway and 3 other countries.