Market Share by Top Websites

1 Undertone Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Shopping and 75 other categories.

2 AdCentric is leading in Computer & Electronics, Software, Internet & Telecom, Technology News and 15 other categories.

Geography

1 Undertone Networks is leading in most countries, including United States, United Kingdom, Germany, Canada and 15 other countries.

2 AdCentric is leading in India, Russia, Turkey, Romania and 14 other countries.