In terms of market share, AdCentric is clearly lagging behind, losing to Unicast in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 40 other categories.
Unicast is leading in Performing Arts.
AdCentric is leading in most countries, including United States, Canada, India, Turkey and 20 other countries.
Unicast hasn't got a lead over AdCentric in any country.