In terms of market share, AdCentric is clearly lagging behind, losing to YieldBuild in all segments.
YieldBuild has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Adult and 25 other categories.
AdCentric is leading in Computer & Electronics, Software, Soccer, Sports and 2 other categories.
YieldBuild is leading in most countries, including United States, India, Australia, Russia and 23 other countries.
AdCentric is leading in Canada, Germany, South Korea, Czech Republic and 4 other countries.