Market Share by Top Websites

1 Smaato is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adcito is clearly lagging behind, losing to Smaato in all segments.

Websites Categories

1 Smaato has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Games, Computers Electronics & Technology and 20 other categories.

2 Adcito hasn't got a lead over Smaato in any websites category.

Geography

1 Smaato is leading in most countries, including United States, France, Russia, Italy and 160 other countries.

2 Adcito hasn't got a lead over Smaato in any country.