In terms of market share, AdCloud is clearly lagging behind, losing to Kelkoo in all segments.
AdCloud has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 29 other categories.
Kelkoo hasn't got a lead over AdCloud in any websites category.
AdCloud is leading in most countries, including Spain, Germany, Venezuela, Mexico and 4 other countries.
Kelkoo is leading in France, Poland and Norway.