In terms of market share, AdCloud is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 38 other categories.
AdCloud is leading in News & Media, Sports, Shopping, Soccer and 10 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Argentina and 18 other countries.
AdCloud is leading in Spain, Germany, Switzerland and Mexico.