In terms of market share, AdCloud is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 42 other categories.
AdCloud is leading in News & Media, Sports, Soccer, Health and 6 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Turkey and 23 other countries.
AdCloud is leading in Spain, Peru, Switzerland and Austria.