In terms of market share, AdCloud is clearly lagging behind, losing to Merchenta in all segments.
AdCloud has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 24 other categories.
Merchenta is leading in Shopping, Clothing, Health, Home & Garden and 9 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, France, China and 7 other countries.
AdCloud is leading in Spain, Germany, Argentina, Chile and 5 other countries.