In terms of market share, AdCloud is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Marketing & Advertising, Internet & Telecom and 19 other categories.
AdCloud is leading in Business & Industry, News & Media, Sports, Tourism and 14 other categories.
AdCloud is leading in most countries, including Spain, Germany, Switzerland, Netherlands and 4 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden and United Kingdom.