In terms of market share, AdCloud is clearly lagging behind, losing to Open AdExchange in all segments.
AdCloud has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Sports and 18 other categories.
Open AdExchange is leading in Shopping, Marketing & Advertising, Real Estate, Newspapers and 16 other categories.
AdCloud is leading in most countries, including Spain, Germany, United Kingdom, Russia and one other country.
Open AdExchange is leading in Denmark, United States and Sweden.