Market Share by Top Websites

2 In terms of market share, AdCloud is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 AdCloud has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Sports and 18 other categories.

2 Open AdExchange is leading in Shopping, Marketing & Advertising, Real Estate, Newspapers and 16 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, United States, United Kingdom, Sweden and 3 other countries.

2 Open AdExchange is leading in Denmark, United States, United Kingdom, Sweden and 3 other countries.