Market Share by Top Websites

1 Adconion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 103 other categories.

2 AdTotal is leading in Humor, Investing, Motorcycles and Basketball.


1 Adconion is leading in most countries, including United States, Spain, Australia, France and 36 other countries.

2 AdTotal is leading in Poland, Croatia and China.