Market Share by Top Websites

1 Adconion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 90 other categories.

2 Banner Connect is leading in Games, Video Games, Adult, Pets and 4 other categories.

Geography

1 Adconion is leading in most countries, including United States, Spain, Australia, United Kingdom and 37 other countries.

2 Banner Connect is leading in India, United Arab Emirates, Ghana and Sri Lanka.