Market Share by Top Websites

1 Adconion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 84 other categories.

2 Banner Connect is leading in Games, Adult, Video Games, Pets & Animals and 5 other categories.

Geography

1 Adconion is leading in most countries, including United States, Spain, France, Australia and 36 other countries.

2 Banner Connect is leading in India, Egypt, Sri Lanka, Czech Republic and one other country.