Market Share by Top Websites

1 Adconion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 89 other categories.

2 Banner Connect is leading in Games, Video Games, Adult, Programming and 4 other categories.

Geography

1 Adconion is leading in most countries, including United States, Australia, Spain, France and 40 other countries.

2 Banner Connect is leading in United Arab Emirates, Pakistan, Netherlands, Malaysia and one other country.