Market Share by Top Websites

1 Adconion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 101 other categories.

2 Banner Connect is leading in Games, Video Games, Adult, Humor and 5 other categories.

Geography

1 Adconion is leading in most countries, including Australia, United States, Spain, France and 52 other countries.

2 Banner Connect is leading in Ireland, Tuvalu, Ukraine, Ghana and one other country.