Adconion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adconion has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, News & Media, Career & Education and 68 other categories.
Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 36 other categories.
Adconion is leading in most countries, including Spain, France, United Kingdom, Germany and 25 other countries.
Cobalt Group is leading in United States, Canada, Australia, Pakistan and 10 other countries.