Adconion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adconion has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, News & Media, Career & Education and 68 other categories.
Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 35 other categories.
Adconion is leading in most countries, including Australia, Spain, France, United Kingdom and 29 other countries.
Cobalt Group is leading in United States, Canada, Mexico, India and 8 other countries.