Market Share by Top Websites

1 Conviva is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Adconion is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 93 other categories.

2 Conviva is leading in TV & Video, Finance, Investing, Real Estate and 7 other categories.

Geography

1 Adconion is leading in most countries, including United States, Australia, Spain, United Kingdom and 32 other countries.

2 Conviva is leading in Belgium, Turkey, Russia, Israel and 11 other countries.