Market Share by Top Websites

1 Adconion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 102 other categories.

2 Conviva is leading in TV & Video, Finance, Investing, Financial Management and 6 other categories.

Geography

1 Adconion is leading in most countries, including Australia, Spain, United States, France and 45 other countries.

2 Conviva is leading in Belgium, Greece, United Arab Emirates, Taiwan and 12 other countries.