Market Share by Top Websites

1 Adconion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 93 other categories.

2 Conviva is leading in TV & Video, Finance, Investing, Financial Management and 7 other categories.

Geography

1 Adconion is leading in most countries, including United States, Spain, Australia, United Kingdom and 33 other countries.

2 Conviva is leading in Belgium, Russia, Greece, Turkey and 8 other countries.