Market Share by Top Websites

1 Adconion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 81 other categories.

2 Conviva is leading in News & Media, TV & Video, Finance, Investing and 10 other categories.

Geography

1 Adconion is leading in most countries, including United States, Spain, France, Australia and 32 other countries.

2 Conviva is leading in Belgium, Turkey, Pakistan, Portugal and 9 other countries.