Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adconion is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 142 other categories.

2 Adconion is leading in Makes & Models, Gambling, Beauty & Fitness, Conditions & Diseases and 21 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Montenegro, Belarus and 72 other countries.

2 Adconion is leading in Australia, United States, Spain, France and 16 other countries.