Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adconion is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 175 other categories.

2 Adconion is leading in Movies, File Sharing, Chats & Forums, Relationships & Dating and 3 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 93 other countries.

2 Adconion is leading in Cuba, Ecuador, Mauritius and Albania.