Market Share by Top Websites

1 Federated Media is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adconion is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 91 other categories.

2 Adconion is leading in Movies, Jobs & Employment, Finance, Accommodation & Hotels and 36 other categories.

Geography

1 Federated Media is leading in most countries, including United States, India, Canada, United Kingdom and 62 other countries.

2 Adconion is leading in Spain, France, Australia, Sweden and 11 other countries.