Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 Adconion is leading in Top 100K Sites.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Shopping and 70 other categories.

2 GroupM Server is leading in Arts & Entertainment, Internet & Telecom, Games, Movies and 23 other categories.

Geography

1 Adconion is leading in most countries, including United States, Spain, France, Australia and 29 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Italy and 18 other countries.