Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Adconion is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Internet & Telecom, News & Media and 77 other categories.

2 GroupM Server is leading in Arts & Entertainment, Movies, Games, Food & Drink and 24 other categories.

Geography

1 Adconion is leading in most countries, including United States, Spain, Australia, United Kingdom and 28 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Italy and 16 other countries.