Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adconion is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 107 other categories.

2 Adconion is leading in Computer & Electronics, Software, Construction & Maintenance, Jobs & Employment and 26 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 59 other countries.

2 Adconion is leading in United States, Australia, Canada, New Zealand and 9 other countries.