Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adconion is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 65 other categories.

2 Adconion is leading in People & Society, Autos & Vehicles, Computer & Electronics, Travel and 46 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 44 other countries.

2 Adconion is leading in United States, France, Australia, United Kingdom and 15 other countries.