Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adconion is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 64 other categories.

2 Adconion is leading in People & Society, Autos & Vehicles, Travel, Computer & Electronics and 48 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 45 other countries.

2 Adconion is leading in United States, Australia, France, United Kingdom and 21 other countries.