Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adconion is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 94 other categories.

2 Adconion is leading in Autos & Vehicles, Career & Education, Tourism, Education and 41 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, France, Canada and 62 other countries.

2 Adconion is leading in Australia, Spain, New Zealand, Ukraine and 4 other countries.