Market Share by Top Websites

1 Adconion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 83 other categories.

2 interclick is leading in Universities & Colleges, Restaurants & Delivery, Technology News, Office Products and 11 other categories.


1 Adconion is leading in most countries, including United States, Spain, Australia, France and 42 other countries.

2 interclick is leading in Hong Kong, Hungary, Japan and Korea Republic.