Market Share by Top Websites

1 Adconion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 94 other categories.

2 interclick is leading in Universities & Colleges, Technology News, Restaurants & Delivery, Office Products and 12 other categories.

Geography

1 Adconion is leading in most countries, including United States, Spain, Australia, United Kingdom and 36 other countries.

2 interclick is leading in India, Turkey, Egypt, Czech Republic and 6 other countries.