Market Share by Top Websites

1 Adconion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Interpolls is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 88 other categories.

2 Interpolls is leading in Adult, Investing, Nursery & Playroom, Home & Garden and 5 other categories.

Geography

1 Adconion is leading in most countries, including United States, Spain, France, Australia and 36 other countries.

2 Interpolls is leading in Japan, Barbados, United Arab Emirates and Uruguay.