Market Share by Top Websites

1 Adconion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 94 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Tourism, Games and 16 other categories.

Geography

1 Adconion is leading in most countries, including Australia, United States, Spain, France and 43 other countries.

2 Kitara Media is leading in India, Timor-leste, Taiwan, Hong Kong and 10 other countries.