Market Share by Top Websites

1 Adconion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 80 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Software, Tourism and 12 other categories.


1 Adconion is leading in most countries, including United States, Spain, Australia, France and 35 other countries.

2 Kitara Media is leading in India, Pakistan, Switzerland, Sri Lanka and 6 other countries.