Adconion is leading in Top 100K Sites and Top 1M Sites.
Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 85 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Tourism, Games and 16 other categories.
Adconion is leading in most countries, including United States, Australia, Spain, United Kingdom and 34 other countries.
Kitara Media is leading in Russia, Ukraine, Philippines, Belgium and 13 other countries.