Market Share by Top Websites

1 Adconion is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Korrelate is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 93 other categories.

2 Korrelate is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 5 other categories.

Geography

1 Adconion is leading in most countries, including Spain, Australia, France, United Kingdom and 37 other countries.

2 Korrelate is leading in United States, China, Peru, Japan and 4 other countries.