Adconion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 96 other categories.
LiftDNA is leading in Adult, Football and Investing.
Adconion is leading in most countries, including United States, Spain, Australia, France and 39 other countries.
LiftDNA is leading in Denmark, Italy, Korea Republic, Russia and 5 other countries.