Adconion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 99 other categories.
LiftDNA is leading in Adult, Investing and Football.
Adconion is leading in most countries, including United States, Spain, Australia, France and 35 other countries.
LiftDNA is leading in China, Bulgaria, Taiwan, Italy and one other country.