Market Share by Top Websites

1 Adconion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lookery is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 90 other categories.

2 Lookery is leading in Adult, Investing, General Merchandise and Graphics & Multimedia Tools.

Geography

1 Adconion is leading in most countries, including United States, Spain, France, Australia and 38 other countries.

2 Lookery is leading in United Arab Emirates and Philippines.