Market Share by Top Websites

1 Adconion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 109 other categories.

2 Open AdExchange is leading in Newspapers, Performing Arts and Visual Arts & Design.

Geography

1 Adconion is leading in most countries, including Australia, Spain, United States, France and 56 other countries.

2 Open AdExchange is leading in Denmark, Norway and Guatemala.