Market Share by Top Websites

1 Adconion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Adconion in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 98 other categories.

2 Open AdExchange is leading in Real Estate, Newspapers, Computer Hardware, Visual Arts & Design and 3 other categories.

Geography

1 Adconion is leading in most countries, including United States, Australia, Spain, Canada and 42 other countries.

2 Open AdExchange is leading in Denmark.