Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Adconion is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 91 other categories.

2 Optimatic is leading in Games, Online, Video Games, Technology News and 7 other categories.

Geography

1 Adconion is leading in most countries, including United States, Australia, Spain, United Kingdom and 33 other countries.

2 Optimatic is leading in Peru, India, Argentina, Turkey and 16 other countries.