Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Adconion is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 87 other categories.

2 Optimatic is leading in Games, Online, Video Games, Technology News and 8 other categories.

Geography

1 Adconion is leading in most countries, including United States, Spain, Australia, France and 34 other countries.

2 Optimatic is leading in Algeria, Peru, Israel, Argentina and 14 other countries.