Market Share by Top Websites

1 Adconion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Optimatic is still behind Adconion in all market share segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 90 other categories.

2 Optimatic is leading in Games, Online, Video Games, Technology News and 6 other categories.

Geography

1 Adconion is leading in most countries, including United States, Spain, Australia, United Kingdom and 32 other countries.

2 Optimatic is leading in India, Argentina, Israel, Paraguay and 17 other countries.