Market Share by Top Websites

1 Adconion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Optimatic is still behind Adconion in all market share segments.

Websites Categories

1 Adconion has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 85 other categories.

2 Optimatic is leading in Games, Online, Home & Garden, Investing and one other category.


1 Adconion is leading in most countries, including United States, Spain, Australia, France and 41 other countries.

2 Optimatic is leading in Israel, Colombia, Kenya and Malawi.