Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adconion is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 70 other categories.

2 Adconion is leading in People & Society, Career & Education, Autos & Vehicles, Computer & Electronics and 47 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 28 other countries.

2 Adconion is leading in United States, Spain, Australia, United Kingdom and 22 other countries.