Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adconion is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Music & Audio and 83 other categories.

2 Adconion is leading in People & Society, Internet & Telecom, Career & Education, Software and 49 other categories.


1 Adconion is leading in most countries, including Australia, United States, Spain, France and 35 other countries.

2 Plista is leading in Germany, Poland, Netherlands, Switzerland and 32 other countries.